vegan for all gelato lovers

PURO in Italian means PURE, free from impurities and adulterants while being morally sound.

This adjective describes our gelato philosophy perfectly.

Our passion for PURO is rooted in love.

Our water-based gelato without dairy or any plant-based milk has a cleaner taste.

PURO Vegan Gelato is 100% pure, authentic flavour perfect for everyone to enjoy.

purely from scratch

WE ARE THE FIRST GELATO COMPANY TO PRODUCE THE ENTIRE LINE OF FLAVOURS COMPLETELY WATER-BASED.

Each flavour is 100% FREE from:

100% WATER-BASED

We use only the freshest and finest organic ingredients.

No artificial flavours or pre-made bases, starters or mixes.

artisan handcrafted

pure, authentic flavor